Why i have decided to choose this project to analyze is relatively simple - I was pretty much sure that it is a great transmedia narrative as i was hooked!! But at the end my choice proved to be even better than i had thought as the project turned out to be not so great project in terms of having a great narrative and therefore gave me a lot to learn from. Analyzing it helped me to become more aware of aspects of storytelling that one might not think about right away. ( i thought it was great at the beginning, remember) By trying to fit it into different concepts of transmedia storytelling i realized that it might as well be considered as a transmedia narrative but it is lacking one of the most important element of great transmedia narrative - a story! The extremely catchy character is what made me forget about the story and just enjoy his presence. Therefore the project works well in a format it is right now ( very short clips) but at present it definitely would not have basis for a feature. If someone asks me what is the story about, I would only be able to exmplain if in very few simple worlds. The narrative itself does not have a deep meaning or something to teach to its audience, but this is something i would look for in a great movie. project.
Although I do not consider the project as a great transmedia storytelling example mainly because of its lack of a great narrative i find it to be one of the greatest example of how transmedia can be applied to marketing, how it can rise the companies revenues greatly and also in transmedia world how a great character enables to build a whole world around him.
To give You a quick overview of the outcome of the project from marketing perspective
CLICK ON A LINK BELOW
http://www.vccp.com/work/comparethemarketcom/comparethemarketcom
All in all the project has been a great and valuable contribution to the world of transmedia storytelling by giving a lot inspiration for marketing people on how to do great marketing using the principles of transmedia storytelling. Also, to bring out the strengths of the project from what transmedia producers for film and TV could learn from is how well has social networking sites been used for keeping the audience following and hooked with the story, how well different platforms link together, how well is organized the content flow between different platforms and also how the platforms have been chosen for better access the target audience.
Although I do not consider the project as a great transmedia storytelling example mainly because of its lack of a great narrative i find it to be one of the greatest example of how transmedia can be applied to marketing, how it can rise the companies revenues greatly and also in transmedia world how a great character enables to build a whole world around him.
To give You a quick overview of the outcome of the project from marketing perspective
CLICK ON A LINK BELOW
http://www.vccp.com/work/comparethemarketcom/comparethemarketcom
All in all the project has been a great and valuable contribution to the world of transmedia storytelling by giving a lot inspiration for marketing people on how to do great marketing using the principles of transmedia storytelling. Also, to bring out the strengths of the project from what transmedia producers for film and TV could learn from is how well has social networking sites been used for keeping the audience following and hooked with the story, how well different platforms link together, how well is organized the content flow between different platforms and also how the platforms have been chosen for better access the target audience.